Wednesday, October 2, 2013


The Indian Premier League is often abbreviated as IPL. The Indian Premier League (Ipl) Of T20 Cricket And Its Take-Away For Organizational Strategy

The Indian Premier League (IPL) came, many saw, and it conquered many territories and has the potential of impacting many more! Mr. Lalit Modi, the Chief Commissioner of IPL, has successfully changed the rules of the game. With it being now confined to the archives, it has become a paradigm for many management concepts successfully manifested in its planning and execution. Particularly, the fields of HR and Business Strategy can take away a lot from it. Some of the areas are –
Strategic Planning: Although it is essential part of every organization, the hands-on approach of the team coordinators came about to be a major differentiator between teams. Especially in situations where the matches were close ones, where the goal-directed approach ensured flexibility in execution of strategies that led to the team with such execution victorious.

Cultural Impact:
IPL achieved what the Indian political league could not for the last 61 years of independence! It made every stakeholder sit-up and applaud merit and performance, thus making them shed parochial blinkers of regionalism and nationalism.
Performance, not reputation, matters ultimately: That too, on the day, at that moment! Past performances / reputation is not a guarantee for success and acceptance in future. Therefore it is essential for organizations and people who are labeled as ‘stars’ to keep performing to get the applause and not take it for granted.
Reward: A corollary to the point on performance has been rewarding the performance in variety of ways that has made IPL the benchmark for the organizations to follow and adopt.

This is oft repeated and battered cliché! Nonetheless, the stakeholders were instrumental in taking the sport of cricket to a global level not only in terms of audiences but the participants also, as they were drawn from all over the cricketing globe.
3-Cs of Effective Communication: Clear, Concise and Complete communication was in full display among successful teams.

Twenty20 as a game has finally emerged now - after the World Cup was staged last year; this is the next prominent step. It remains to be seen if this format is used to the best impact or is it being treated just like the proverbial golden goose?
With the Indian Premier League season in full bloom, the cricketing world has suddenly become exciting and entertaining as never before. The Indian Premier League has brought about a lot of firsts – with the auctioning of cricketers, with the salaries of the cricketers reaching an all time high (expected to increase further next season!!), with the introduction of cheerleaders for the teams, the chance for Indian youngsters to mingle with the cricketing greats of different countries and the entertainment industry’s involvement with IPL, the IPL has caught the fancy of the nation and other cricket playing nations worldwide.

Money is being poured into cricket like never before. Corporate cricket is well underway. Is this corporatisation going to be a boon or bane for the game of cricket? The corporate culture will definitely bring about a heavy burden of accountability at all times, which in a sport like cricket (where in almost anything can happen) is quite unlikely. The players will end up having a few bad days and a few good ones. Cricket is after all a game, and a “corporate rule” can definitely kill the game. The IPL will have to see to it that the players’ interests are well taken care of. IPL has indeed succeeded in providing world class facilities, flashy flamboyant apparel and sports kits and sky high salaries, media attention et al. The cricketers from the smallest of towns in India have shown tremendous display of talent and character and all of them do want to stand up and be counted and are making the optimum usage of this opportunity of interaction with the worlds best.

Ipl Affecting Odi's And Test Matches
Some analysts feel that in addition to making the game more popular, The Indian Premier League (IPL) has turned cricket into a big business opportunity. Do you agree? Support your views with relevant facts and figures. Is the game of cricket a winner or loser due to this? Why or why not?  
The Indian Premier League started in 2008 is a twenty20 cricket competition created by BCCI and chaired by chairman & Commissioner Lalit Modi.
IPL a US$ 2 billion property is an attempt to sell cricket as reality show. Some franchisee look at IPL as a mean to promote their brand while the others look at it as a financial investment.

Many industrial houses as well as bollywood stars had participated in bidding to acquire a franchisee in the IPL, the total base price for the auction was US$ 400 million (or US$ 50 million for each franchisee) and the auction had fetched US$723.59 million(Rs 2,892 crore). Each franchisee was sold for US$ 67-112 million depending upon the city. The highest bidder were Mumbai Indians owned by Reliance Industries with US$111.9 million while the lowest were Rajasthan Royals owned by Emerging Media, Shilpa Shetty and other small investors with US$67 million. Apart from owning a franchisee each team had spent US$ 6-7 million for acquiring players.
Media rights went for another $1.02 billion for 10 years to Sony and title sponsor DLF Ltd paid another Rs 500 crore for five years.
Nokia, Reebok and Master Card have tied up with Kolkata Knight Riders and Mumbai Indians; and Kingfisher have tied up with all other teams.
It is best for brands to look at long-term tie-ups, especially with teams. The logic is that the teams will become big brands and develop strong identities with cult following.

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